It’s not a solution unless it’s relevant. If it doesn’t impact a current, real, and realized need, you can’t sell it. Do you wonder why your prospects won’t see you? Do you wonder why your clients don’t seem to call you as much? Maybe because they view you as “last year’s answer.” They are dealing with this year’s problems—strike that, today’s problems and they need today’s solutions. Retool. Get out of the box. Change the way they perceive you. Or fade away into irrelevancy!
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