Saturday, March 14, 2009

I Am The Brand

Unless you work for a giant company that spends large amounts of money on PR and brand development, save yourself the heartache. Here’s some really good news. To most people, YOU are the brand. The company name, logo, slogan, brand promise, etc. are nice but relatively meaningless. It’s YOU. Make yourself ubiquitous. Start your own blog. Put your name out there. Build meaningful relationships.

No comments: