Wednesday, May 6, 2009

Token Restitution—Special Recognition

After one of those “days from hell” in traveling (delayed for hours, losing a free first class upgrade because I missed a connection by 2 minutes and ending up in a middle seat between two very uncomfortable people (large and smelly), I got this email from Delta.

500 bonus miles as a thanks for your flexibility.

Dear Mr. Baer,

Monday's are tough, and we're sorry yours may have been less comfortable when you ended up stuck in the middle seat.
While we strive to give our most loyal customers our best seats, unfortunately that's not always possible. To thank you for your flexibility and understanding, we've credited 500 miles to your SkyMiles® account.
It's just one of the ways we're expressing our appreciation for your loyalty to the SkyMiles program. And we'll continue to take care of you—from booking to baggage claim and everywhere in between.
So thanks again. Next time, we hope to see you in First.

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