The New Normal

We’ve been conditioned for decades that growth (fast) is the norm of healthy business. Not today. With statements like “flat is the new up” and “job is the new bonus,” people are beginning to face an important truth. The road ahead is going to be a long, hard, and resistant one. Growth can and will come but it will not come by the old means, messages, or mantras. Character and perseverance and creativity will trump brands, strategies, and cost-cutting. Commit to the long haul…because that’s what it’s going to be.