Blowing Our Customers Away

I found this on a blogsite recently and wanted to share with more people:

Chip Bell and John Patterson wrote a great book called Take Their Breath Away: How Imaginative Service Creates Devoted Customers.  In it, they talk about real examples of companies going beyond high priced value-added situations and creating what the author’s call “value-unique” experiences.  They also talk about the ideas from the book in this recent ABC news video.