The Big Things First

Why, when we are seeking to cut costs in tough times, do we waste energy drilling down into little (or relatively little) things--the proverbial coffee supply or a couple of temporaries in the warehouse? We aren't going to get any significant results by concentrating "dollar time" on "nickel results." What are the big things? The obvious things? The sacred cows? If you're going to cut, get benefit from the effort.